Technology
12 Jan 2018 08:05
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Millennials have a tendency to be brand-loyal, and they want to have a stake in the business as a sort of reward for their loyalty. They never want to just consume content, they want to participate and create content. Just appear at Doritos' user-generated Super Bowl ad and SCVNGR 's create-your-own-challenge aspect, which Mahl says is a great way to engage millennials and lets them turn out to be authors of the game.
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